From the manufacturer
COLOR PROTECTION IN BETWEEN SALON VISITS
COLORFUL ANTI-FADE SHAMPOO
Preserve the vibrancy of gorgeous, investment hair color with this gentle shampoo that takes out everything you don’t want and leaves behind everything you DO. Stocked with nourishing, sulfate-free ingredients, like Camellia Oil and Pomegranate Extract, it delivers a luxurious, epic clean that doesn’t strip color, yet whisks away daily pollutants that can dull your strands. The result is maximum shine, vibrancy, 3X more strength, and less breakage.
Directions: Apply to wet hair, lather, rinse.
Is this shampoo for red hair?
Colorful Anti-Fade Shampoo helps fight the fade of all vibrant hair colors – from brunettes to redheads, blondes and beyond.
Does the shampoo actually put color into your hair?
Unlike our Color Balance or Color Infuse Shampoos, which deposit color into the hair, this Colorful Anti-Fade Shampoo prevents hair that’s been colored from losing its investment shade.
Does the product contain sulfates?
No. The entire Colorful line was developed free of SLS/SLES sulfates.
Product Dimensions : 2 x 2 x 8 inches; 10.08 ounces
UPC : 074469517058
Manufacturer : Joico
ASIN : B093CWGR8R
Best Sellers Rank: #21,921 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #529 in Hair Shampoo
Customer Reviews: 4.6 4.6 out of 5 stars (1,917) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Gina –
Extends color and leaves hair very manageable.
Wonderful product. Smells very fresh and leaves hair soft. Have colored treated hair and it has extended my visits to the Salon.
Gladys Rodriguez –
Shampoo for color treatment
It’s amazing the smell is good great product leaving my hair color shine and protected from any discoloration or breakage thank u recommended ..
DahliaDo –
A color fast shampoo which moisturizes !
Finally ! A color fast shampoo which is moisturizing to my color treated hair. Smells nice also. I like Joico products, this is an excellent shampoo product.
Trbc13 –
Smells amazing!
Great product. Gives me soft silky hair that protects my color and smells amazing! Will purchase again-
Caterina M. –
Shampoo good value
Nice product pleasing scent.
Bikerchick –
The BEST!!!!
Finally found a shampoo my hair loves! This keeps my highlights looking great and helps give my flat hair some body! I love this shampoo & conditioner!
Lisa Ward –
Perfect shampoo
I’ve used this shampoo for years! Always satisfied
MumMum –
Definitely worth it!
Works great, it’s really been helping stretch my hair color and make it last longer. Smells good and my hair is so shiny and healthy looking now too 🫶
Barbara –
Ich habe am Angang viel zu viel Shampoo genommen. War ich von meinem vorherigen so gewöhnt. Man braucht sehr wenig. 3 Stöße mit dem Pumpdosierer reichen vollkommen aus. Haare glänzen schön.
papessa –
provati dal parrucchiere e sono buonissimi prodotti per i capelli colorati.pacco ben fatto e ottimo prezzoo!! grazie amazon!!!
Annabring Arnold –
Produkt wie beschrieben, schnelle Lieferung, 1A
Amazon Customer –
JUST LIKE THE SALON
Cliente Amazon –
Se trata de un champú totalmente normal, promete alargar la duración de color pero no he notado nada especial. Además tiene una textura que no me convence, siempre uso champús sin sulfatos y estoy acostumbrada a que no hagan el mismo tipo de espuma, pero este no me ha gustado nada, sin duda no repetiré.